“I'm making this new IP, and I want to consider everything like movies, dramas, anime, TV, comics, music. Let's create a new IP with all of this included.”
When seeking a new partner, Kojima stopped presenting Physint as an isolated game and pitched it as an intellectual property that could span films, drama, anime, television, comics and music. He needed technology, marketing and playtesting as well as money, and chose Xbox because of their existing relationship through OD, its technical support and a shared vision of intellectual property beyond games.
“I'm making this new IP, and I want to consider everything like movies, dramas, anime, TV, comics, music. Let's create a new IP with all of this included. […] But I also thought, it's not just the money we needed. We also needed technical support, marketing support, holding playtests and things like that. […] I approached Xbox and they were great. They could support us technically. And also we've been working on OD with them, so we already had a connection.”