What set I Spy apart for Kojima was that searches started from word…

Kojima joked that his aged eyes did not lessen the pleasure of I Spy because the battle is fought with the mind, not with visual acuity. Against search engines that hand you stores, movies, or books effortlessly, he defended the joy and catharsis of searching on your own and training the discernment needed to find something valuable.

Kojima bought the Christmas installment of I Spy for his son without really knowing what it was because, when he opened it, the pictures transformed his surroundings into a world of silver. Father and son became hooked, solving the riddles together almost every night, and Kojima kept buying one volume after another until, by the beginning of the next year, they had collected the entire series; he jokingly warned against shameless copycat books.

Kojima said he owns every book in the I Spy series and specifically recommended I Spy 7: Treasure Hunt and Can You See What I See? Treasure Ship. He noted that the dioramas in Treasure Ship took nine months to stage and highlighted a sequence in which each image opens the shot relative to the previous one; that filmlike technique was one reason he considered it his favorite.

“It would still be a hide-and-seek game, but I would create tension by adding a story to go with it.”

“More than imitating movies directly, I would say it's that I try to recreate scenes in a cinematic way.”