“I admired TAG HEUER because it was worn by Steve McQueen or by 007 ... I bought watches worn by movie actors or popular stars. ... Although a Rolex can save your life from the yakuza, as it was written in a book by Teru Miyamoto. I was tempted to try it, but I stuck with my favorite watch.”
Kojima said that as a child he admired TAG Heuer because it was worn by Steve McQueen and 007, and that he bought used watches worn by movie actors or popular stars. He added that he did not follow his generation’s inclination for Rolex and recalled with humor a book by Teru Miyamoto that said a Rolex could save you from the yakuza; he said the idea tempted him, but he stuck with his favorite watch.