Since Kojima Productions was founded in 2015, its motto has been "From Sapiens to Ludens": the idea of humanity evolving from Homo Sapiens (the one who thinks) to Homo Ludens (the one who plays and creates). Its mascot, Ludens — designed with Yoji Shinkawa — is a spacesuit-clad figure carrying a flag, a symbol of arrival and exploration rather than conquest.
“Lema “FROM SAPIENS TO LUDENS”; Ludens “carrying a flag—symbolizing arrival and exploration rather than conquest”; evolución de Homo Sapiens a Homo Ludens.”