“Once it is published on there, the lies become the truth. You can't stop it now. You can't delete it because it's digital. It will remain for centuries.”
Kojima laid out his taxonomy of fake news: nothing is born from nothing — there is always an original tweet, news item or rumor that triggers it. Type one arises from the desires and expectations of users, fans or people in the industry, a wish that something will happen or be done. Type two is clickbait: a person or organization takes a fragment of any source and gives it an exaggerated headline to catch readers — from that point it becomes fake news. The harm is the same: only the headline travels and the original source almost disappears; the story mutates like the game of telephone, growing grander, aggregator blogs publish it, it goes viral and the “formal” media pick it up — and once published there the lies become the truth, it cannot be stopped or deleted because it is digital, and it will remain for centuries.
“First of all, something cannot be born from nothing. There is always an original tweet or news or rumor that triggers it. […] They stem from I hope this happens or I want them to make this kind of sentiment. The other type is internet news aka clickbait […] From here, the word spreads like a game of telephone.”