“It inspired Death Stranding 2's Who Am I, Where Am I, How Come and Why Me campaign.”
Kojima said the musical origin of Death Stranding 2’s campaign was Planet P Project’s 1983 song Why Me. He described Why Me as a big hit from his youth, said he recently bought the album even though he already had the 10-inch single LP, and said the song inspired Death Stranding 2’s Who Am I, Where Am I, How Come and Why Me campaign. He added that Sam has the habit of asking why me whenever he is sent on a job, and that is why Kojima wanted everyone to hear the song.
“Planet P Project's album from 1983. […] Their song, Why Me, was a big hit. I bought the album recently even though I already had the 10-inch single LP. […] And well, Sam has the habit of asking why me, like whenever he's asked to go on a job.”